The Employer Content Sprint

Four of your people, one studio session and a whole package of content.

We bring four of your employees into a professional studio for a relaxed, unscripted conversation about one part of your organisation. Two weeks later, you have video, articles and social copy ready to go.

Ask for the full details See what's included
3 hours
in a two-camera studio
4 employees
in conversation, no scripts
2 weeks
from session to delivery
Fixed fee
agreed up front
What you get

A month's worth of content from one set of conversations.

Everything comes from the same session, so it all hangs together. Run it as a series, drop it into campaigns or use it on your careers site.

8
Conversation segments
One to two minutes each. Long enough for real stories and opinions to come through.
12
Short clips
Cut for social, built around the moments people will stop scrolling for.
4
Employee articles
One for each person, written from their own words for your blog, careers site or LinkedIn.
+
Quotes and social copy
Key quotes pulled out and posts drafted, ready for you to adjust and approve.
Why it's good value

It goes a lot further than you'd expect.

The sprint runs to a set format, so the budget goes into the conversations and the edit rather than planning a brand new production every time. You get a proper package of content for a lot less than you'd usually spend on a single film.

One session, a whole package

We plan for every output from the start, so one set of conversations turns into video, articles and social posts.

The studio's ready when you arrive

Lighting, sound and two cameras are already set up, so the three hours are spent with your people.

Light on your team's time

We handle the prep, the interviews, the edit and the first drafts. Your job is to review and approve.

A fixed fee

You know exactly what you're getting and what it costs before we book the studio. No surprises later on.

How it works

From brief to finished content in two weeks.

01
Set the brief
We agree the focus with you. A department, a hiring area or an initiative you need content for right now.
02
Prep the people
We talk to each person beforehand so they know what to expect. There are no lines to learn.
03
Studio session
Three hours in a two-camera studio. The interviewer stays off camera, so it plays like a conversation.
04
Delivered and ready
Within two weeks you get the edited video, articles and social copy, ready for you to adjust and sign off.
Why conversations

Your people are the one thing that makes you distinctive.

Everyone in your organisation sees the work from a slightly different angle. Put good people in a good environment, ask the right questions, and that comes through in how they talk about what they do.

That's where the specific detail lives. It's what helps the right candidates recognise themselves in your team, and it's something a script can't give you.

If you're after a heavily scripted sales video, we're probably not the right fit. If you want your people to sound like themselves, we should talk.

A good fit for

Any part of the business that needs telling well

  • A team you're hiring into and need to explain
  • An early careers, graduate or apprentice programme
  • A new initiative, launch or change you want people to understand
  • A department nobody outside really gets
After the sprint

A starting point, not a one-off

Plenty of teams run a sprint, see what lands and go again with another department. Others use what came out of the conversations as the start of something bigger.

  • Another sprint with another team
  • On-site filming
  • A podcast series
  • A workplace documentary
Our work

Conversations that became content.

A few projects built the same way: real people, good questions and plenty of content from every conversation.

The OT Life podcast recording in the studio
Cygnet Health Care · Podcast

The OT Life, Season Two

A podcast built from a book written by Cygnet's occupational therapists, with the chapter authors sharing their specialist knowledge. It turned into 30+ pieces of content and a dedicated microsite.

See the project → Me and SLT interview series
Cygnet Health Care · Interview series

Me & SLT

Candid video interviews, a careers podcast, leadership stories and articles, all showing the passion and purpose behind speech and language therapy.

See the project → Graduates in Hospitality with Hilton
Hilton · Early careers

Graduates in Hospitality

Podcast and vidcast episodes, graduate stories and programme explainers, filmed in London, Amsterdam and Dubai. Winner of Best Student Marketing Campaign at the targetJobs Early Careers Recruitment Awards.

See the project → Studio conversation on putting employees at the centre
Studio conversation · Video

Putting employees at the centre

A segment from one of our studio conversations, the same format the sprint is built on. One conversation, cut into a piece that stands on its own.

Watch on YouTube →
Who's behind it
Chris Le'cand-Harwood

Content Marketing Pod.

Content Marketing Pod was founded in 2019 by Chris Le'cand-Harwood, who has spent twenty-plus years in recruitment marketing, employer branding and content marketing.

We make workplace documentaries, podcasts and conversational series, host the Employer Content Marketing Podcast, and have won 11 industry awards along the way.

Work for Cygnet Health Care, the Royal Air Force, Hilton and Not Going To Uni

Want the full details?

Tell us a bit about what you're working on and we'll send everything over - how the sprint runs, what's included and the investment.

Send me the details

Or email chris@contentmarketingpod.com